Conscious Business

Leading Consciously

Creating a conscious business is not possible without conscious leadership. Purposefully applying conscious leadership practices for the benefit of all is one of the six conscious business principles described in the book, The Inner Journey to Conscious Leadership. The conscious leadership practices presented in this book provide a framework—noticing what is going on, setting intention, and acting responsibly—that leaders can apply individually and collectively in their organizations. Leading consciously is a prerequisite for creating a conscious business.

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Conscious Business

Whole-Systems Thinking

Systems thinking is an important step on the journey from dividedness to wholeness, from separateness to oneness. The concepts of systems thinking have been with us for decades and were made popular in organizational learning by Peter Senge as the fifth discipline, with tools and techniques aimed at destroying the illusion that the world is created of separate unrelated forces. Whole-systems thinking, one of the six conscious business principles described in the book, The Inner Journey to Conscious Leadership, is about co-creating, uniting, and integrating the separate fragments into the oneness of the whole.

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Conscious Business

Conscious Cultures

Conscious leaders create conscious cultures. We can see this in entrepreneurial organizations where the founder imposes their visions, goals, beliefs, values, and assumptions, and the culture emerges as the organization grows and employees share in the leader’s philosophy. Conscious and unconscious cultures have been described in the book, The Inner Journey to Conscious Leadership.

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Conscious Business

Ethical Imperatives: Choosing the Right Path for the Greater Good

As we witness the imposed grounding of the Boeing 737 Max aircraft, the recent college admissions scandal in the US, and the seemingly daily reports of the unscrupulous behavior of politicians, we find claims of unethical behavior are rarely out of the news. We can easily pass judgment on these examples of misconduct and wrongdoing based on our ability to clearly define the difference between right and wrong. Unfortunately, the greater challenges for conscious leaders are the choices between right and right. Choosing between multiple right paths requires organizational leaders to apply the practices of leading consciously to complex decisions. Aspiring conscious leaders are aware of the ethical imperatives of business leadership and choose the right path for the greater good.

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Conscious Business

Beyond Sustainability

Sustainability has become a buzzword with multiple meanings and a lot of lip-service. We need to go further. Beyond sustainability: contributing to the creation of a better world is one of six conscious business principles described in the book, The Inner Journey to Conscious Leadership. The terms social sustainability, economic sustainability, and environmental sustainability provide a recognized framework for evaluating how human choices impact social, environmental, and business vitality. These are sometimes abbreviated in the business world as people, planet, and profit, and are known as the triple bottom line.

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Conscious Business

Stakeholder Integration

Hardly a day goes by without news of another activist investor demanding action to maximize profits and increase shareholder returns. This intense focus on maximizing profits for the benefit of shareholders shows little regard for the people in the organization, the quality of the products and services offered, the customers and suppliers within the supply chain, or the environment in which the organization operates. Paying attention to multiple stakeholders is not a priority for the activist investor who is only interested in financial returns.

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Conscious Business

Conscious Business Principles

Combining the concepts of conscious business, conscious capitalism, inclusive capitalism, and other related Business-with-a-Conscience initiatives led me to define guiding principles for conscious leaders who aspire to build conscious businesses. As a certified conscious business change agent and signatory of the Conscious Business Declaration, I am committed to supporting the conscious business movement.

The six conscious business principles described in the book, The Inner Journey to Conscious Leadership are:

  • Conscious leadership: purposefully applying conscious leadership practices for the benefit of all
  • Stakeholder integration: honoring the interrelationship, interconnectedness, and interdependence of all major stakeholders
  • Conscious cultures: making the world a better place to live and work
  • Ethical imperatives: choosing the right path for the greater good
  • Beyond sustainability: contributing to the creation of a better world
  • Whole-systems thinking: co-creating, uniting, and integrating the separate fragments into the oneness of the whole

Each of these six principles will be explored in more detail in future blog posts. For more information, read The Inner Journey to Conscious Leadership.